The parts of an idea.

An idea is not an island. It begins as a spark, develops into a flash and along the way meets creative and art directors, designers, writers, marketers and web developers as it evolves, grows and ultimately becomes.

These are the sum of the parts of your idea.

 

CREATIVE DIRECTION takes your idea out of your head and puts it on figurative paper in order to study it, give it life, purpose and direction.

ART DIRECTION begins once your idea has become

more than a concept. Now it starts to take form and shape, and readies it for language, voice and design.

COPYWRITING gives your idea the words needed to effectively communicate your message with imagination and precision.

DESIGN gives your idea the visual impact needed to make the perfect impression. Your idea can finally stand up and shout: Look at me.

MARKETING | MEDIA STRATEGIES examine the best way to show-off your idea—now a product or marketable service— to the ideal target audience.

ILLUSTRATION can add a unique style to your idea: whimsical, graphic, stark, soft, dramatic, or shocking. 

PHOTOGRAPHY captures the ideal look and sets the tone for your idea. Get the biggest bang with widespread use in advertising, marketing materials, websites, public relations.

PRINT PRODUCTION takes your marketing materials from file to final piece in your hands.  We already have relationships with vendors best suited  to your particular project.

WEB DESIGN | DEVELOPMENT content management, search engine optimization, promotional marketing, local, regional and national banner advertising, as well as the interconnectivity of social media and mobile real-time marketing through mobile optimized websites (creation

and conversion). Create a simple informational site or a store complete with inventory and sales analysis. Feature streaming video and downloads, live chats, and interactive features.

 

You dream it, we'll make it happen.

After all, it’s your idea.

the art of the idea.

+818.626.9477

All rights reserved • © 2019 GUZMAN & ASSOCIATES • Los Angeles